Silk Touch Shampoo is infused with the highest quality keratin building proteins to help extend the longevity of any Keratin straightening treatment available on the market today. It’s also responsible for rebuilding broken protein bonds caused by chemical treatments such as coloring and bleaching. This hydrating and deeply nourishing formula helps prevent breakages by reinforcing hair fibers from within, adding elasticity and strength to brittle and weak hair. Gentle cleansers remove build up on your hair and scalp. After just a few uses, your hair will feel significantly smoother, softer and shinier. Safe on color-treated hair.