$45.00 $32.99
Achieve flawless blowouts effortlessly with our premium service, offering savings on our high-quality service for professional-looking styles.
24 Karat Keratin
Maximum Smoothness
24 Karat significantly boosts humidity resistance,
allowing the hair to remain straight and smooth
even in the most humid environments, lasts up to
6 months.
MAXIMUM SMOOTHNESS
Cream Based Formula Lasts Up To 5-6 Months
The 24 Karat is a cream-based formula designed to smooth the hair while eliminating frizz and increasing shine and smoothness. This treatment also significantly boosts humidity resistance, allowing the hair to remain smooth even in the most humid environments. The 24 Karat formula contains natural oils, such as Boabab Oil, Argan Oil, and Mineral oil, all of which work to condition the hair and add heat protection. Other ingredients, such as hydrolyzed keratin, hydrolyzed soy protein, and hydrolyzed collagen, transform dry and damaged hair into an unbelievably smooth and manageable texture.
STRONGER FORMULA
WITH COLLAGEN & ARGAN OIL
CREAM BASED FORMULA
ELIMINATES FRIZZ AND CURL
BLOCKS THE EFFECTS OF HUMIDITY
LASTS UP TO 5-6 MONTHS
The Formula
The 24 Karat Keratin Treatment has been reformulated to improve humidity protection, shine and hair smoothing. With twice the amount of collagen than the original keratin treatment and with added ingredients such as Argan Oil and Soy Protein, damaged hair will be transformed to an incredible softness, shine and manageability.
Keep Your Hair Structure
Due to its composition, the keratin used in this treatment can be described as a hair identical protein. Compared to other proteins, this Keratin has a high proportion of cystine, which allows for a better affinity to hair structure. You can wash your hair in as little as 24 hours. However, we recommend you leave it in longer (up to 72 hours) for best possible results in reducing frizz and volume.
BEFORE & AFTER
Before
After
WE RECOMMEND AFTER TREATMENT
Silk Touch System
Silk Touch System is a unique All-in-One Keratin maintenance product line. It’s uniquely formulated to extend the life of any Keratin Straightening Treatment. Infused with the highest quality keratin available to actively fortify and repair hair fibers from the inside out.
$75.00 $54.99
Keep your vibrant color looking gorgeous for longer with a professional root touchup with G&C Hair Color.
$149.99
Salon-quality styling tool designed to deliver smooth results
$129.99
Allows you to quickly style even on the thickest hair
$285.00 $199.99
Get diamond shine from root to tip and a gorgeous blowout to boot with our affordable Diamond Hair Botox Therapy package.
Starts at$155.00 $84.99
A cream-based formula that smooths hair and increases shine, infused with natural oils to protect the hair and prevent frizz.
$25.00
Don’t settle for less than the best – treat your hair to a Professional Home Hair Color Kit with the #1 at-home G&C hair coloring solution.
$35.00
Take your home hair coloring to new heights with our Professional Hair Color Home Kit.
$45.00
Don’t settle for less than the best – treat your hair to a Professional Home Hair Color Kit with the #1 at-home G&C hair coloring solution.
$100.00 $69.99
This advanced Botox Home Kit has everything you need to revitalize and rejuvenate your hair at home.
$59.99
This argan oil-infused steam straightener moisturizes your hair as you use it, preventing heat damage and promoting a sleek, stylish finish.
$39.99
Get effortlessly straight hair with the ultra-lightweight one-inch Sleek Xenia Flat Iron.
$44.99
This ionic hair straightening brush comes in stylish teal blue and black, with ceramic-coated plates to help massage and smooth hair, taming frizz and flyaways.
$179.99
Power up your hair routine with the innovative ORYA Professional Ionic Hair Dryer with an energy-efficient brushless motor.
$14.99 – $34.99
Give your eye a bold multi-dimensional effect with 100% vegan 3D Faux Mink lashes, instantly adding length, volume, and glamor.
$160.00 $111.99
Get smooth, silky hair with our home vegan keratin kit, repairing and rejuvenating the hair structure for long-lasting results.
$8.00
Whip together the perfect shade in no time with this professional salon color dye mixer. Perfectly mix all your hair color.
$8.00
Every drop counts! Cut down on waste and get the most out of your at-home color with this hair color tube squeezer.
$1,350.00 $699.99
Upgrade your look with our premium selection of top-tier tape-in hair extensions, crafted from real hair to ensure a seamless and natural blend.
Starts at$49.99
Our Diamond Hair Botox Treatment creates its “Botox® effect” by giving your hair a smooth, youthful finish. It repairs and revitalizes frizz-frazzled hair, with results lasting up to five weeks.
$225.00 $164.99
Enjoy your regular blowout hair service with this affordable discount package.
Starts at$44.99
Achieve flawless blowouts effortlessly with our premium blowout package, offering savings on our high-quality services for professional-looking styles.
$375.00 $274.99
Perfect hair color every time, times five! Get our five-star hair color treatment for less with our G&C hair color treatment package.
Starts at$74.99
Keep your vibrant color looking gorgeous for longer with a professional root touchup with G&C Hair Color.
$9.00
This Professional Pin-Tail Comb glides seamlessly through the hair, whether you’re tackling tangles or creating the perfect style.
Starts at$280.00 $119.99
The 24 Karat Keratin treatment is designed to eliminate frizz, boost shine, and rejuvenate your hair with natural oils for up to six months.
$59.00 $38.35
Set yourself up for success with the salon-quality Professional Hair Tools Kit (13pcs). It’s everything you need to create the ultimate hair transformation.
Starts at$360.00 $159.99
100% Natural, Vegan and Formaldehyde Free
$16.00
Ever wished you could style your hair like the pros? These professional hair clips for styling are your dream come true.
$16.00
A versatile tool, this professional hair straightening and styling comb is designed to make straightening your hair faster and easier, with salon-quality results.
$10.00
The Professional Steel Pin Tail Comb is a high-quality, heat-resistant comb perfect for polished, precision styling.
$20.00
Perfection requires precision! Get accurate home hair color results with the G&C Digital Hair Color Scale.
$26.00 $8.75
Make trendy blowouts easier with this professional hair nozzle attachment, drying hair faster with focused airflow, resulting in frizz-free locks that shine in 90% less time.
$50.00 $39.99
This revolutionary hair straightening brush will change the way you straighten your hair forever.
$44.00
Rescue damaged hair, or give your locks some extra-nourishing TLC with our silicone-based Silk Touch System Hair Repair Serum.
$38.00 – $56.00
A nourishing keratin silk mask to deeply moisturize hair and improve elasticity and softness, part of the Silk Touch System.
$29.00 – $48.00
Lock in the moisture and build strong, healthy hair with this premium keratin hair conditioner.
Starts at$205.00 $109.99
Get smooth, shining hair with our all-natural Silk Touch Express Keratin treatment, reducing frizz, curls, and volume.
$150.00 $126.99
Get gorgeous hair on your terms, wherever you are, with our 3x Diamond Hair Botox Therapy package.
$135.00 $104.99
Treat yourself to our blowout hair service on the regular, so every day can be a good hair day – and save!
Starts at$360.00 $159.99
Our signature showstopper, the salon Silk Touch Keratin Treatment is vegan and formaldehyde-free, bringing you smooth and healthy-looking hair that shines.
Starts at$280.00 $119.99
Say goodbye to heavy creams and get the smooth, shiny hair you crave with the lightweight gel keratin treatment.
$225.00 $176.99
Get the perfect hair color without the expense with our hair color packages, giving you a discount on our already competitive prices.
Starts at$165.00 $84.99
A quick and easy long-lasting blowout, the keratin express treatment eliminates frizz without flattening waves and curls.
$28.00 – $46.00
Strengthen your hair from deep within – the Silk Touch System keratin shampoo rebuilds and nourishes your hair.
$70.00 – $170.00
Repair & Protect after Color & Chemical treatments
$26.00 $8.75
Get control, speed up your dry time, and leave the house with shiny, silky, frizz-free hair with our Zinc Alloy Nozzle.
$54.00
This hair repair serum provides deep moisture and protection from the elements to boost your hair’s appearance and restore its healthy shine.
$38.00 – $56.00
Rejuvenate and Invigorate dry and damaged hair with the Ultimate System Revival Hair Repair Mask for all hair types.
$38.00
Revive, condition, and celebrate your curls with our Ultimate Repair System Revival Curl Cream for Wavy Hair.
$29.00 – $56.00
Reduces Static Electricity while increasing Elasticity and Shine
$28.00 – $54.00
No matter your hair type, give yourself the moisturizing, nourishing care of the Ultimate System Hair Repair Shampoo.
$44.00
Our pure argan oil hair treatment deeply penetrates and nourishes your hair, resulting in shining, silky-smooth locks.
$24.00
When your hair needs a quick and easy refresh, our dry hair shampoo is all you need!