Blond Plex Platinum System Shampoo

Apply Blond Plex Platinum System Shampoo to wet hair and gently massage into the scalp and lengths until a rich lather forms. Leave on for 2–3 minutes to allow the formula to neutralize brass and activate bond-repairing and keratin benefits. Rinse thoroughly and follow with Blond Plex Platinum System Hair Mask for deep hydration and maximum shine. Use 2–3 times per week or as recommended by your stylist to maintain vibrant, healthy blonde, platinum, or white hair.

Blond Plex Platinum System Shampoo with Keratin is specially crafted for blonde, platinum, and white hair to keep tones cool, bright, and brass-free. This professional formula combines bond-building technology with keratin proteins to strengthen and repair hair from within, reducing breakage and improving elasticity. It gently cleanses without stripping, while neutralizing unwanted yellow undertones for a fresh, luminous look. Ideal for color-treated, bleached, or naturally light hair, it leaves strands silky, smooth, and brilliantly shiny. Regular use helps extend salon results and maintain healthy, vibrant blonde that looks flawless every day.

Water, Sodium Coceth Sulfate, Cocamidopropyl Betaine, Polyquaternium-7, Stearamidopropyl Dimethylamine Lactate, Cocamide Dipa, Glycerin, Fragrance(Supplement), Peg-150 Distearate, Dmdm Hydantoin, Ci 60730, Hydrolyzed Keratin, Phenoxyethanol, Sodium Benzoate, Cannabis Sativa Seed Oil, Citric Acid, Tetrasodium Edta, Cinnam Ye Alcohol, Linalool, Tetramethyl Acetyloctahdronaphthalenes, Vanillin Methylchloroisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride.